At 11:09 AM on November 28, 2025, applause resounded inside the Colombian Embassy in Beijing—the “Beijiling” brand series of products, under Dandong Beijiling Agricultural Development Co., Ltd., was officially designated as “Designated Products of the Embassy of the Republic of Colombia in China.”
The moment when Chairwoman Ms. Hu Ping and Military Attaché Álvaro Ivan Santana FORero, representing the embassy, completed the certification ceremony marks another significant achievement in the company’s journey of cultivating thousands of stores in thousands of cities across China and establishing a presence in hundreds of countries overseas.
From being appointed as the chief consultant for agricultural products at the Embassy of the Federal Republic of Nigeria to having its “Beijiling” brand included in the list of designated products of the Colombian Embassy in China, Chairman Hu Ping’s “dual international official certifications” are not merely “breakthroughs from scratch,” but rather a vivid testament to Beijiling’s long-standing commitment to the global market and its established international influence in the agricultural sector.
This embassy certification is yet another authoritative endorsement of its solid domestic foundation and deep overseas presence.
As the core product matrix of Beijiling, its series of high-quality products, centered on black chokeberry nurtured by the ecological advantages of Dandong, have long transcended the “domestic circle”: domestically, its channel network of thousands of stores in thousands of cities will reach millions of households in the future; internationally, its market layout in hundreds of countries and thousands of stores has already earned these products with Chinese agricultural genes recognition in many countries.
This inclusion on the Colombian Embassy’s designated list elevates the “Made in China” brand to the high-end stage of international diplomacy. This is not the starting point of “going global,” but rather an upgrade to “establishing a firm foothold.”
For the market, the significance of this recognition goes far beyond a “new breakthrough”: Domestically, it instills stronger confidence in channel partners across thousands of cities and stores, demonstrating that our brands can stand on the international high-end stage; overseas, it further boosts the momentum of our global network, proving that the competitiveness of Chinese agricultural brands can withstand the test of top-tier global scenarios; and for the industry, it delivers a powerful boost: national agricultural brands can not only “take root locally” but also continue to advance steadily and surely in the global market.
From cultivating thousands of cities and stores domestically to expanding globally, the next step will be to leverage the confidence of “dual international certifications” to continue using agricultural products as a link to rapidly achieve full-industry chain development, further densifying the domestic channel network and expanding the overseas market footprint, letting the world see that the rise of Chinese agricultural brands is never a “single-point breakthrough,” but an inevitable “comprehensive advancement”!
